Software Development Blog - Articles and Tutorials

How To Build a Corporate Branding Strategy?

Branding combined with effective marketing, proper communication and corporate social responsibility is the foundation of a successful corporate branding strategy that helps to reach clients, investors and employees.

Monika Wieczorek Nov 6, 2022 in Branding

How To Outsource Web Design Projects?

Most entrepreneurs do not have the skills to design their own website, nor the budget to build an in-house team with a web designer, user interface designer, project manager and other necessary people. What can you do in that situation?

Piotr Nowak Oct 31, 2022 in Business Development Design

7 Successful Brand Strategy Examples To Inspire You

We present 7 brand strategy examples, which helped companies to attract more customers and gain great recognition thanks to thoughtful ideas!

Monika Wieczorek Oct 23, 2022 in Branding

How To Build a Successful Brand? The Useful Step by Step Guide

Before you start the brand building process, you need to know what really shapes customers' perception about the company and its actions.

Monika Wieczorek Oct 17, 2022 in Branding Business Development

The RFP for Software Development – How To Write a Perfect Request for a Proposal Document?

The RFP, or request for proposal, is a formal document for bidding quotation that contains a project description and the related requirements.

Piotr Nowak Oct 10, 2022 in Development Marketing

post image in house software development vs outsourcing

In House Software Development vs Outsourcing – Which Is Better for You?

We have prepared this article in order to compare both approaches and present the list of in house and outsourcing advantages and disadvantages. We hope that it will help you choose the option that suits you best.

Anna Malec Sep 9, 2022 in Business Development Development

Brand Consistency: Examples and How To Build It

Brand consistency is the practice of spreading messages in agreement with the brand values in such a way that they are all presented in the same tone. Why is brand consistency important and how to build it?

Monika Wieczorek Aug 26, 2022 in Branding

A Complete Brand Audit Checklist

A brand audit allows you to take a step back and look at the overall picture on which you can base your long-term strategy. What does a brand audit checklist include?

Monika Wieczorek Aug 15, 2022 in Branding

What Makes a Perfect Marketing Company Logo?

A good marketing logo should be memorable, evoke positive feelings and make customers pay attention to the business. So what should the proper logo for marketing company look like?

Piotr Nowak Aug 13, 2022 in Design Marketing

How To Create an Effective Internal Branding Strategy?

You cannot build strong brand values if you are unable to spread them effectively among your staff. Now you have a chance to get familiar with the internal branding best practices.

Monika Wieczorek Aug 3, 2022 in Branding Business Development

Categories vs Tags in WordPress – What Is the Difference?

So, you have your WordPress site, but you do not use categories and tags as a method of grouping content? This is a huge mistake!

Piotr Nowak Aug 1, 2022 in Marketing WordPress

Website Content Creation Process – The Essential Guide

Contrary to some beliefs, website content creation is quite complex and requires careful consideration, as long as you want to make sure that it fulfills its basic role – appeal to the tastes of as many readers as possible and attract potential customers, thus helping you promote your brand, product, or service.

Monika Wieczorek Jul 29, 2022 in Marketing