Software Development Blog - Articles and Tutorials

12 marketing mistakes you should avoid

Marketing disasters can, in extreme cases, even lead to the collapse of a company. This is why we came up with this list of marketing mistakes to avoid, this way you can make sure to never go through with the ideas that can only be described as the worst marketing fails.

Piotr Nowak Mar 9, 2022 in Marketing

Top web design trends in 2022

Web design trends change every year. It should not come as a surprise since customers are constantly on the lookout for something new, innovative and inspiring. What awaits us in 2022? How to create websites that our target audience will find engaging? Learn more about the current website design trends!

Piotr Nowak Feb 8, 2022 in Design

Marketing technology – what is it about?

Nowadays, the use of technology in marketing is indispensable, as consumers have already got used to personalization or automation of service. Customers’ expectations also change with the development of technology. Old fashioned companies that do not want to implement new solutions risk falling behind their competitors. How should the technology be used?

Piotr Nowak in Marketing

Digital marketing trends 2022 – what awaits us this year?

Because of the pandemic, many companies decided to move to the digital world. What are the current trends in marketing and what can we expect in 2022?

Piotr Nowak Jan 20, 2022 in Marketing

Things you should know about rebranding strategy

Branding is one of the most important tasks, not only for new firms, but also for those that have already established themselves on the market. It’s a process of building and consolidating a brand's position.

Anna Malec Jan 13, 2022 in Branding

Logo evolution – well-known brands over time

Why do brands change or modify their trademarks? How did well-known brands change their logos and where will the evolution of logo take us in the future?

Anna Malec Jan 4, 2022 in Branding Design

Triangle logo – meaning and examples

Triangle shape logos are very popular among famous companies. Most brands have circular or rectangular logos, which is the main reason why new firms lean towards the triangular logo. Triangles are still a rare sight, which makes them eye-catching, easy to remember and a good way to stand out from the competition.

Anna Malec Dec 27, 2021 in Branding Design

What is a wireframe and how to create it?

When designing a website, you need to prepare a framework that will become a guideline for creating all functionalities and content prioritizing. This will facilitate multiple website-related processes and make you satisfied with the final result.

Anna Malec Dec 22, 2021 in Design UX Design

How To Create a Perfect Branding Questionnaire?

A branding questionnaire is a set of brand identity questions. It is used as a form of brand brainstorming before creating the actual marketing campaign.

Anna Malec Dec 15, 2021 in Branding

What makes a good logo design?

You can create a unique logo that will automatically be associated with your products or services, regardless of the industry you work in, type of clients or the nature of the store. There are a few things you should keep in mind if you want to create a good logo design.

Anna Malec Nov 24, 2021 in Branding Design

Corporate identity vs. brand identity

You’ve probably heard the terms “corporate identity” and “brand identity,” and know that they’re important. But how well do you understand what these terms mean, how they are similar, and just as important, how they differ?

Piotr Nowak Nov 20, 2021 in Branding

Brand development – how to start?

Building and developing a brand is a difficult, engaging and time-consuming task, but it is also extremely rewarding. It is definitely worth putting in as many hours of hard work as possible, to later watch how your company continually achieves new goals, wins over customers and becomes one of the leaders in its industry.

Piotr Nowak Nov 18, 2021 in Branding