“Those who tell the stories rule the world”, as a popular Native American proverb goes, and it is really hard to disagree with. The most powerful and successful people in the world are often the best storytellers. Some of them are honest, some of them not so honest, but even populists and bold-faced liars can appear trustworthy. What’s the reason for this? Why do people believe in politicians, businesses and salespeople, or even strangers when they have a great story to tell?